AI Co-Creation, Morality, and the Inner Good in Creative Industries
Short description
What happens to the value and purpose of creative work when people create alongside AI? This project studies how AI agents, AI-mediated processes and platform algorithms reshape co-creation and moral questions in creative industries. It follows employees, freelancers and studios as they negotiate changes to their work and business models.
Ethnographic fieldwork will examine what practitioners value within the activity of making creative work, and how that changes across human, hybrid and automated practices. The project aims to develop a practice-based account of co-creation and offer guidance for organisations and policymakers seeking equitable, responsible and sustainable creative work.
Interested in this project?
Applications are now open. Apply by 29 October 2026, 23:59 EET. The intended start date is 1 February 2027 or by agreement.
Submit through the university’s official application procedure. The advertisement sets out the required documents and full funding and appointment terms.
You may apply to up to four EMANAIRE doctoral projects. Submit a separate application for each position and briefly identify your other EMANAIRE applications, including any you intend to submit, in each motivation or cover letter.
What the project involves
- Study how AI agents and platform algorithms reshape co-creation, moral questions and business models in creative industries.
- Conduct ethnographic fieldwork with employees, freelancers and studios.
- Examine what practitioners value in creative work across human, hybrid and automated practices.
- Develop a practice-based account and guidance for equitable, responsible and sustainable creative work.